Top 10 Marketing Automation Integrations for Your Marketplace

A marketing automation tool is software that streamlines routine marketing tasks, so you perform them quickly and efficiently. Whenever you need to send emails to your customers, prioritize leads, or diversify advertising, marketing automation tools will get the job done. Ultimately, you get results that will help you analyze your marketing effort efficiency and identify areas for improvement.

This article discusses the top marketing automation integrations that you can use when you build your marketplace. This is a quick overview that will help you choose the one or several that suit your business goals best.

Introduction to marketing automation in marketplaces

Marketing automation integrations help you automate marketing campaigns and processes. Such tools provide customizable templates and omnichannel possibilities. This will help you deliver the right messaging to leads and customers with specific needs and preferences.

As Statista’s research shows, email marketing automation takes the most, with a 58% share. Social media and content management follow, with 49% and 33% respectively. Other areas of automation include the following:

• Scoring leads and prioritizing high-value prospects;
• Multi-channel campaign management;
• Analytics and reporting with A/B testing, tracking key metrics, and more;
• Personalized and dynamic content;
• Marketing team workflow automation.

Relying on marketing automation for marketplaces with all benefits should be thoughtful and well-planned. Thus, you will get the best outcomes in your campaigns and happy customers. Let’s discover in more detail how automation benefits marketplaces.

Why marketing automation is vital for marketplaces

Marketing automation has become essential for marketplaces aiming to grow. You get a one-stop shop for your marketing campaigns and engaging your customers when it fits right. Here are the benefits you get from such tools for your marketplace.

• Enhanced customer engagement. Thanks to the marketing automation tools, you can discover what your leads need and like. You can highlight the best products and services and use push notifications and other engagement techniques.
• Streamlined marketing operations. Such tools include marketing workflow automation, like composing emails, posting on social media, and managing campaigns. So your team can focus on creative and strategic processes.
• Improved lead nurturing and conversion. The tools for marketing automation also catch where your leads and customers are in their journey. This opportunity helps you to reach out to your customers with automated yet personalized messaging.
• Data-driven decision making. As marketing automation solutions have access to past and current customer data, you get an all-around overview of how your campaign performs. With comprehensive analytics, you can improve and get better results.

Top 10 marketing automation integrations for your marketplace

As your marketplace needs buyers and sellers, marketing automation can attract both sides efficiently. So, let’s dive into the best marketing automation tools that will solve that task for you.

1. HubSpot

This marketing automation software is well-known in the marketing community and is widely used. The platform holds 29.8% of the marketing automation industry. And that’s for a reason. HubSpot provides versatile software to manage your marketing strategy. Their tools are split into several sections or hubs. Each section targets specific marketing needs:

• Marketing: helps you manage your marketplace marketing strategy even when things start to get fast. With Marketing Hub, you can connect with your customers and personalize their experiences;
• Sales: enables you to reach productivity through qualified leads and deep customer connections. Boosts productivity and delivers marketing automation analytics for sales reps and leaders;
• Service: thanks to omnichannel and marketing and sales data connection, it helps you provide tailored customer services;
• Content: offers content generation based on the customer's point in their journey with your service or product. It can be used across different channels and digital touchpoints;
• Operations: helps you manage your business processes, apps, and data with a single CRM (customer relationship management);
• Commerce: manages quoting and payments processes, enabling you to get reports and track customer data.

2. Mailchimp

This emailing service is known for its ease of use. Its drag-and-drop software helps you create appealing emails for your marketing purposes. So, Mailchimp is an excellent way to go if your marketplace needs better engagement.

The convenience of use is consistent with its advantages as an email marketing tool. You can segment your audience, send targeted campaigns, and track performance metrics. Thus, you can optimize your automated marketing campaigns for better results.

Moreover, Mailchimp offers automation features to streamline your workflow and engage customers at the right moment. The email service scales easily and serves enterprises and marketplaces of any size.

Watch how you can use AI to generate emails in Mailchimp.

3. ActiveCampaign

This platform offers marketing automation and CRM tools. It suits marketplaces aiming to improve their customer retention and sales processes. What makes the platform stand out is that it unites email marketing, automation, and sales tools under one roof.

In a nutshell, ActiveCampaign is so versatile that you can customize your automated lead generation and workflows as you need. The platform enables you to send emails and streamline your business processes at once. Thus, you can assign tasks to your team, score leads, and update CRM records based on customer interactions. Moreover, the tool helps you track all processes with your customers through integrations and the use of advanced segmentation.

4. Marketo

This Adobe Company provides a comprehensive suite of tools. It covers email marketing, lead management, analytics, and account-based marketing (ABM). The platform’s focus feature is lead nurturing automation. You can track, score, and engage leads through personalized campaigns with this set. It integrates with CRM systems, such as Salesforce. Thus, you get a full perspective of your customer data.

Marketo’s ABM features help you target specific accounts with personalized messaging. Thanks to ABM, you can adjust your marketing endeavors to customers at any touchpoint in their journey. The platform is scalable and provides robust analytics. So, small to big enterprises that need complex and multichannel marketing automation can win from Marketo.

5. Klaviyo

This solution is tailored to ecommerce businesses. The solution offers marketing automation features for email and SMS campaigns, including analytics and reporting. What is significant about the platform is that it helps you personalize your customer experiences. Thus, you can target the right customers based on their previous interactions with your marketplace.

Klaviyo integrates with ecommerce development platforms like Shopify, BigCommerce, and WooCommerce. So, you get all your data in one place for data-driven campaigns. Moreover, you can use customized content tools and templates to provide post-purchase follow-ups and abandoned cart reminders. These features cover common scenarios and complete customization for complex strategies.

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6. Marketing Cloud Account Engagement (former Pardot)

This platform from Salesforce, formerly known as Pardot, offers marketing automation tools for business-to-business (B2B) companies. While this platform integrates with any CRM, adding it to Salesforce takes much less time. Thanks to CRM integration for marketplaces, MCAE provides relevant data to streamline your campaign.

As the new name of the platform suggests, it is part of Salesforce’s cloud solutions. Focusing on marketing, the platform helps you trigger campaigns and adjust your email marketing and engagement tracking using A/B tests.

With the tool, B2B marketplaces can target prospects with content based on past interactions and customize it accordingly. You can use a scoring system to focus on promising leads while also nurturing those who are more reluctant to use your marketplace.

7. Drip

This tool helps small to mid-sized ecommerce businesses improve their engagement metrics. Drip offers tools for email marketing, SMS, and automation workflows. The ecommerce marketing automation platform focuses on helping with high email deliverability and ease of use.

How does Drip help you achieve that? The answer is in its drag-and-drop workflow builder and simple rules to automate daily marketing tasks. Considering how segmentation is important, Drip covers your back with that, too. So, you can segment your lists and target customers with personalized marketing automation.

What’s more, Drip helps you monitor crucial indicators, such as open rates, click-through rates, and revenue attribution. Thus, you get a helping hand with analytics and data-driven insights.

8. Brevo (former Sendinblue)

The platform provides marketing automation solutions for small and mid-sized companies. Its services are split into five categories:

• Marketing: a simple design tool to create targeted emails, as well as SMS and WhatsApp campaigns. Also, supports IPs for high-volume senders in compliance with data privacy regulations;
• Sales: streamlines your prospects’ pipeline, provides teams with collaboration tools, and automates repetitive tasks;
• Conversations: manages communication in your team and your customer support. Includes live chats, scheduling meetings, chatbots, and more.
• Customer data: unifies online and offline data around your customers and provides comprehensive analytics;
• Messaging API: ensures 99% email deliverability, provides personalization in your templates, messaging history tracing, and more.

Here is a short overview of how Brevo runs and the opportunities it provides.

9. Omnisend

The solution helps you reach out to your customers via different channels, including email, SMS, push notifications, and social media. Omnisend focuses on ecommerce companies and is known for its simplicity.

A variety of Omnisend’s built-in forms includes multi-step forms, popups, landing pages, teasers, and wheels of fortune. Engagement with stunning designs and gamification is what makes this platform stand out.

Omnisend also provides you with crafty-designed templates for common customer communication scenarios. They include welcoming notes, product abandonment, cart abandonment, order confirmation, and more.

10. GetResponse

This platform started its service with email marketing capabilities. Now, it has expanded its services and offers landing pages, webinars, marketing automation, and ecommerce tools. With GetResponse, you can grow your audience and optimize campaigns based on analytics.

The platform has rich tools that assist you with nurturing your prospects and customers. You can engage them thanks to popups, push notifications, and live chats.

Furthermore, GetReponse provides you with integrated marketing tools to maximize your revenue. Thanks to your store data synchronization, you can provide your customers with the right products they need at a time. The platform helps you with automated emails, product recommendations, and promo codes so you get the best results.

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How to choose the best marketing automation integration for your marketplace

When choosing the best tool, weigh the ratio of your marketplace business needs, your budget, and the options of a platform. Below, we provide tips on how you can achieve the balance when choosing a marketing automation platform.

• Define your marketing goals. You should opt for different marketing tools based on the goals you wish to accomplish. If you run an ecommerce store, Klaviyo, Drip, or GetReponse could be options for you. Meanwhile, if you focus on the lead nurturing goal, Marketo can be your best choice.
• Assess integration capabilities. Check that your chosen marketing platform has the necessary marketplace marketing integrations to run your campaigns. Such integrations should synchronize your marketplace data with the marketing automation platform for fast and accurate data access.
• Evaluate scalability and features. Ensure that the service you choose offers the features you need. Also, the platform should scale as your customer base grows over time. The tool should support multichannel marketing, dynamic content personalization, and enhanced analytics.
• Consider cost and marketing automation ROI. If you start small, consider platforms that provide a decent service for free or a moderate price. Consider how your expenses with the chosen platform will change as you scale.

How Codica builds custom marketplaces

While you are choosing the right marketing automation platforms for your marketplace project, we can handle the technical side. Our marketplace development services include all stages of custom software development. We start with a comprehensive business analysis in product discovery and move toward design, development, deployment, and maintenance.

Following your specific requirements, we will create a platform based on the best practices in the industry, including AI development services. If you need adjustments in addition to the terms agreed upon in the project discovery, we support you at any point.

Check out our portfolio for successful marketplace stories and other case studies.

Wrapping up

The marketing automation tools serve specific purposes and benefit your business differently. The prominent goal is to streamline your marketing campaigns and engage customers with particular products and services when they are ready. The list we provide covers tools with versatile options that will help you broaden your audience and increase your sales.

If you have a marketplace project to develop, contact us. Our experts are eager to provide you with a free and deep-dive consultation.